Purpose and Function of Newspeak Research Paper

Purpose and Function of Newspeak - Research Paper Example This shows that the language is widely used in Europe, particularly in Germany. The contextual theme of this study is based on a focus to clarify the purpose and principles of the Newspeak. As such, the study hopes to point out that in the event that the natural human atmosphere is affected by bad politics, the result is a corruption of the language; hence, the thoughts of people. Thus, this argument presents the main concept in support of inventing Newspeak. Largely, it can be argued that the invention decision of the language was informed by a desire to fulfill the ideological needs of the English Socialism or Ingsoc that was present by then. However, this form of language has been dormant and rarely used till later years such as 1984 since no one used Newspeak as the exclusive communication means, orally or written. During these periods, leading articles such as published by Times were written in the Newspeak language but required a the services of a specialist for the tour de force to take place. The expectation was that Newspeak would act as a replacement and supersede the Oldspeak (standard English) by around 2050 (Adams 60-72) However, the language steadily gained ground as all members in political parties at this time were optimistic and eager to incorporate the Newspeak words in their speeches. This was so that they would be recognized and defined by the new grammatical constructions that accompanied their language (Moustaki 50-6 1). At around the year 1984 when the uptake of Newspeak language was at its peak, the availed dictionary for the language through the Ninth and Tenth editions were provisional; hence, largely contained archaic and superfluous words and grammatical formations that required suppressions.

The role of perceived value in the relationship of switching cost and Essay

The role of perceived value in the relationship of switching cost and customer loyalty in e-commerce 04242 - Essay Example In the contemporary world of consumer marketing, customer loyalty has received immense importance as the success of an organisation is dependent on it (Reichheld and Schefter, 2000). There are many studies related to customer loyalty; however, there are few which highlight the role of perceived value in relation with switching cost and customer loyalty. In this project, eCommerce industry is selected and the relation is examined with the help of primary and secondary research. There are many studies pertaining to customer loyalty and switching cost; however, there are few regarding the affect of perceived value on both the factors. This prompted the researchers to do extensive research on the topic and examine the relation in the eCommerce industry. The researchers have defined customer loyalty as the behavioural and attitudinal measures for assessing the success of an organisation. With regard to attitudinal perspective, it is viewed as particular desire for continuing the relationship with the service providers (Anderson and Cunningham, 2008; Yang and Peterson, 2004). However, the behavioural view explains that customer loyalty can be defined as the repeat patronage of the individuals towards a particular brand. It is dependent on the number of times a purchaser has chosen the product or service from a definite category. This frequency is compared with the total number of purchases that is made earlier in order to examine the level of customer loyalty (Anderson and Cunningham, 2008). Customer perceived value is significant for examining the purchase behaviour of an individual (Yen, 2009). The customers get a number of opportunities during any online shopping; hence, the brands have to maintain a good relationship with the customers so that the switching cost is not high. Nevertheless, perceived value contributes loyalty towards the consumers by providing a number of alternatives (Anderson and